Visual-driven ads have done very well with metaphor. Here’s one lovely example, part of a campaign for Sony Noise Cancelling Headphones done by Bagby and Company, Chicago:
By directly equating a noisy child with a loudspeaker, the ad demonstrates Sony’s empathy with modern travelers, and thus predisposes those travelers to trust Sony’s solution over the competition’s.
But metaphor can just as easily live in words. Here’s a great metaphorical headline, produced by Martin/Williams, Minneapolis for L.L. Bean’s dog beds:
Another example, from Carmichael Lynch, Minneapolis for Harley-Davidson:
Crispin & Porter produced this wonderfully minimalist campaign for a homeless mission in Miami:
And the Martin Agency in Richmond used metaphor to celebrate John F. Kennedy’s role in putting the first man on the moon:
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