LESS is MORE, is actually a phrase from the 1855 poem Andrea del Sarto (the faultless painter) by Robert Browning.This is a very common design principle that artists and designers used most of the time to produce their artwork.In another word,we call it as minimalism design. A minimalist design can achieve a beautiful result that provide a strong impression to the audience.
Minimalism describes movements in various forms of art and design, especially visual art and music, where the work is stripped down to its most fundamental features. Simple artwork allow people to focus on the message the designer wish to deliver to the designers and focus on the content to the forefront and minimizes distractions.Artwork that uses too many of elements and all cramped together is very messy and distracting.
The beauty of minimal design work exists in what cannot be seen, rather than what is visually obvious. The work is presented in its most fundamental and basic foundation, only exposing whatever necessary elements are used. It is unfettered, minus using any layering or multiple design elements in the work that exposes its natural beauty.It can be creatively challenging to use minimalist elements in any work, but therein is the beauty of it! The more creative the design is, and the fewer elements that are used in the work, is what makes it attractive, appealing and stunningly impressive.
When we mention minimalism, " all-white designs, empty rooms or designs that hardly consist of anything to the point that people find it pointless or boring * is what occur to most people in their mind. But, in truth minimalism is much more than that. Minimalism is “designat(ing) anything which is spare or stripped to its essentials.” It is “… subtracting the obvious, and adding the meaningful” as John Maeda puts it.
Below are some of the successful minimalist design advertisements:
